Wix, Square, Teachable, Mailchimp. archcosmetics.co.uk.
Kenadi has run Arch Cosmetics since 2019: permanent makeup in Rochester, London days in King’s Cross, and an academy for other artists. The website, the bookings, the courses and the mailing list each lived on a different platform, and each one was a separate subscription. She told us what she wanted instead.
One login for every course they buy, progress that follows them from phone to laptop, and a certificate at the end.
Each platform did one job and charged for it. This is what replaced each one.
Treatments, training and education, built for phones first, in Arch’s own olive, cream and burgundy.
Powder brows took microblading’s place. Anyone who wants hair strokes and shading is pointed to nano brows. The booking policy has its own page, and every enquiry form ends on a thank-you with a way back to the site.
Clients enquire, Kenadi approves, and the client gets a single-use link to choose a time and pay the deposit.
She can send, resend or cancel links from the admin. When she opens a London day, the London price applies by itself and Rochester closes for that day, so nobody can book the wrong studio.
Once a slot is taken, a second person can’t book it.
Bookings land in her Google Calendar, and anything already in it blocks the website.
When she moves an appointment in Google, the booking moves with it and is marked “client not told”, with a button to email the new time. Deleting an event flags the booking for her to check. It is not cancelled automatically.
Shown with sample bookings.
Each morning she sees what needs her. She has a diary she can search, and every client’s history is in one place.
Availability keeps separate hours for permanent makeup, general appointments and mentoring, along with holidays, blocked hours and London days. Each client’s record keeps the pigments, needles, notes and photos from every visit.
When a client replies to an email, the reply lands in the admin as a conversation.
Every course runs on one student login. Progress is saved to the student’s account, not to their browser.
The Business Builder opens all six lessons at once. Mentorship opens one lesson a month. Nano in-person students send their work stage by stage, and Kenadi approves it, asks for another try, or replies by voice. Reel Talk sends one small step each morning.
Every course ends with a certificate.
Her guides sell as instant downloads, and the free PMU pricing calculator brings artists onto her mailing list.
A paid download only opens for the person who bought it. Calculator sign-ups get four emails over two weeks, sent from the site, so there’s no separate mailing-list tool.
Kenadi and Megan from Cosmegtic teach a two-day combo-brow masterclass together. A waiting list went up on Arch’s site first, then the booking page.
Both studios’ sites share the same places, so a seat can’t be sold twice, and each booking records which artist sent the client.
Things Kenadi changed after seeing and using each version.
Treatments in two studios, an academy and a mailing list, all on one site, and all checked around the clock.
One small thing to film lands in their inbox, with a one-tap “I did it”.
Kenadi: not needed.
The client enquired, was approved, booked through her private link and paid the deposit. The slot was already in Kenadi’s Google Calendar.
Kenadi: at work.
She photographs each part of the brow separately and uploads them from her phone, so Kenadi can see exactly what to correct.
Kenadi: replies between clients, with a voice note.
The booking moves with it. The admin marks it “client not told” until she taps to email the new time.
Kenadi: one tap.
She leaves her email to see her numbers, and the first of four emails goes out straight away.
Kenadi: done for the day.
It will be at the top of her “Needs you” list in the morning.
Kenadi: asleep.
“I used to pay for around five separate subscriptions to run the business. Axlo streamlined everything — it saved me money, my clients and students get such a seamless experience, and the website saves me SO much admin time. It’s made running the business 10× easier.”
Kenadi, Arch Cosmetics
Send us your web address and we’ll run a free health check on your current site and send you the report. Or ask for a free mockup of what yours could look like.